Build Value as You Sell a Business – Power of I Can, I Must, I Will



To do that which is in your heart but seems undoable, embrace these three beliefs: I can. I must. I will. This mantra isn’t just a motivational phrase; it’s a powerful toolkit for business owners who recognize the need to elevate their operations to a higher level but feel trapped by their current methods of conducting business. Let’s tailor these principles specifically for construction business owners looking to break out of old patterns and drive their businesses forward.

I Can: Embracing Capability and Innovation

The belief “I can” is about recognizing your ability to innovate and improve. For a construction business owner, this might mean acknowledging that while traditional methods have served well in the past, the capacity for adopting new technologies and strategies can lead to greater efficiency and profitability. “I can” involves understanding that you have the potential to integrate advanced software for project management, adopt sustainable building practices, or expand your services to include high-demand markets like green construction. It’s about seeing beyond the limits of current practices and believing in your ability to adapt and thrive.

I Must: Driven by Necessity and Strategy

“I must” speaks to the urgent need for action driven by strategic business goals. For construction business owners, this could translate into the necessity of diversifying the business to mitigate risks associated with economic cycles. For example, you might recognize that specializing in a niche like retrofitting homes for energy efficiency isn’t just a good idea—it’s essential for staying competitive and responsive to market demands. Here, “I must” reflects a commitment to not just surviving, but prospering under new market conditions. This belief helps you prioritize investments in training your staff, upgrading equipment, or enhancing safety measures to not only comply with regulations but to set new standards in the construction industry.

I Will: Committing to Actionable Steps

Finally, “I will” is the commitment to taking concrete, actionable steps towards these new goals. It’s deciding that today, not tomorrow, you will begin the process of transformation. For a construction business owner, this could mean starting with a review of your current operations to identify inefficiencies, consulting with experts to explore new construction technologies, or setting up training sessions for your team on the latest building codes and sustainable practices. “I will” means putting the wheels in motion—whether that’s updating your business plan, reaching out to potential new clients in emerging markets, or rebranding your business to highlight your new capabilities.

Overcoming the Inertia of “The Way We’ve Always Done It”

Many business owners face the internal barrier of inertia—the “we’ve always done it this way” mentality. Overcoming this requires a deliberate shift in mindset, reinforced by the “I can, I must, I will” beliefs. These beliefs act as antidotes to complacency and fear of change, empowering you to make proactive changes.

Building a Supportive Network

Enhancing your business isn’t a solitary journey. Building relationships with other business owners, engaging with industry experts, and possibly mentoring less experienced entrepreneurs can provide you with insights and encouragement. This network can be a critical resource, offering different perspectives and validating the changes you are implementing.

Take Bold Steps

For construction business owners, embracing “I can, I must, I will” is about taking bold, decisive steps to not just keep up with the industry but to set the pace. It’s about recognizing that doing what’s in your heart—taking your business to the next level—is not only possible but necessary and achievable with the right mindset and actions.
Embrace these principles, and you will find that the path to transforming your business becomes clearer and more attainable. Each step taken with the conviction of “I can, I must, I will” will guide you to a future where your business is not just surviving but thriving, leading the way in innovation and excellence.

<h2> Thinking “Should I Sell My Tampa Business?” Start by looking at your business value