LEGACY SELLER’S ADVANTAGE
Are you ready to sell your business?
Our Legacy Seller’s Advantage program helps guide you as you get your business ready for sale and helps you maximize its value to get the best price possible for your business. With the help of Legacy Venture Group brokers, we’ll work with you to identify areas of growth and improvement, develop a comprehensive marketing strategy, identify and screen potential buyers, and negotiate the best possible terms. Our Legacy business brokers are committed to helping business owners achieve a successful sale so they can leave a lasting legacy.
Is it time to sell?
How to sell your business successfully
Buyers are hungry for great businesses to acquire these days. The market is hot but Buyers are cautious. It’s important make your business stand out successfully in the marketplace and communicate why your business is unique and valuable. Keep in mind that the national statistics 80% of businesses that go to market never sell (see Exit Planning Institute data as one source).
With thousands of businesses on the market today, great businesses like yours can be overlooked or the value misunderstood unless you help Buyers understand otherwise.
Take time to carefully position your business and communicate valuable attributes of your business. Buyers are rightfully cautious. They want to make sure they are acquiring the right business. Helping Buyer clearly understand why your business is a great investment will pay off immensely.
You probably already know many reasons why your business is valuable. But Buyers need to be convinced. You can’t just say your business is awesome. Everybody thinks their baby is the prettiest.
Buyers need to understand the value of you business in detail. They need to understand the reason of its value with supporting explanations. Your business value needs to be clearly spelled out.
Prepare a comprehensive report on your business to share with prospective buyers. clarify each Element that makes your business unique or valuable. Some people refer to such reports as CBRs (comprehensive business reviews), CIMs, Prospectus Reports and more.
Point out the elements that demonstrate value in your business. If you would like some ideas on elements that make your business valuable, you can check out 12 Ways to Increase the Value of your Company (https://tinyurl.com/a73bmv59) .
Get outside perspective on the value elements of your business. Even if you want to try and sell your business yourself, make sure you recruit support to prepare your marketing materials.
Here is a note of caution. If you wish maintain confidentiality be careful about becoming too detailed in your descriptions for your advertisements. Until people sign a non-disclosure, they don’t necessarily understand the importance of protecting your business. More about confidentiality in a future write-up.
Good luck and make things happen.